Organization, Competition and Environment Assignment

Organization, Competition and Environment - Assignment Example In other type of markets which are not perfect competitive and these markets include monopoly, oligopoly, duopoly and competitive monopoly. In a monopoly market we have only one firm in an industry, the firm is a price maker and there are restriction to entry in the industry, the monopoly market the product produced by the firm has no close substitute and therefore the product is unique in nature.1 In a duopoly there exist two firms that produce the same product, there are still barriers to entry in this market, and both firms in the industry take into consideration the reaction of the other firm when making decisions about production and prices.2 In an oligopoly market the number of firms is few and the firm is faced with a kinked demand curve because any decision made by the firm will take into consideration the decision by other firms, if a firm raises its prices other will not follow and therefore the demand curve is kinked.3 Therefore in the transport industry the type of market that exists is competitive, firms in the industry are price takers and there is free entry and exit by firms. This means that the price of transport is determined by the demand and supply in this competitive market, in this market still the buyers and sellers have perfect information about products and services. The competitive market will respond to market forces, the first example we will illustrate is an increase in the supply of services, according to our case study about imperial transport shifts from transporting cars when the automobile industry expands to transporting materials for the construction industry, the reason why the organization responds by exiting the transportation of cars is because there was an in increase in the supply of lorries as the automobile industry expands, this resulted into higher supply than the demand for transport which resulted to lower prices therefore the firm did not experience optimal profits, this led to the firm to exit this industry to the transportation of building materials. Therefore a firm will exit an industry if it has zero profits due to the low prices set by the market forces when the supply for its products increases, the firm will exit and enter another industry which has less supply of the products produced. Another example of the response of the firm due to market forces is if there is an increase in the cost of production due to an increase in the price of inputs, in the case of the imperial transport the price level of diesel rose leading to an increase in the cost of transport, this forced the firms to increase the transportation cost, therefore the increase in diesel cost led to an increase in production or transportation, the firms were not in a position to accept lower profits due to high production cost and therefore they increased their transport charges to maintain high profits. An increase in the demand for transportation of certain goods makes the price of transporting those goods to be higher, therefore more firms will enter the industry, this is evident in our case where the imperial transport exited the beer transporting industry in order to gain more profits from transportation of more expensive goods such as cigarettes and electronics. Therefore when a firm in a competitive market if a

Strategic Marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Assignment - Essay Example It has same responsibilities as in any large corporations that could be found. 3.2.2 Senior management is comprised of talented and experienced people in the industry, and was given specific responsibilities in the company’s operation. Giving responsibilities is an act of recognition of talents which according to Deutsch, Barry n.d. is one way of keeping best employees. An example is Neil Montefiere, the current CEO and Executive Director of StarHub who brought with him his 36 years of telecom experience. Neil was chosen as Asia’s Best Executive and one of the 100 most powerful people in the industry in 2010. (See Annex 1 ) Corporate culture is defined as an organization’s shared values, symbols, behaviors and assumptions or simply put, ‘it is the way things are done†. (Jason, Martin. M. 2006) StarHub has a vision â€Å"to be Singapore’s first choice for information, communication, and entertainment services† and a mission â€Å"To provide every person, home and business in Singapore with world-class multimedia services and content. (Starhub 2012) StarHub considers people as their as their most important assets in the communication industry. Management fosters a work culture that values teamwork, customer responsiveness and reliability. Its core values are Excellence, Integrity and Teamwork. In setting up, Pophal, Linda.( 2009)said goals for business should be realistic, measurable and achievable. For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business – the product, price, place and promotion. Although Starhub Mobile is the last entrant to the Singapore’s mobile market, operating nation-wide, it is now the nation’s second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and pricing plans offered to users. For