Graduation Speech Special Education - 1091 Words

Throughout my life, I feel as though I have had many encounters with special education. Growing up, my grandmothers close friend had a daughter that had down syndrome. She was extremely sweet and loved company. Her parents had six other children who were grown and lived on their own. However, she lived at home with her parents her whole life. In elementary school, I do not remember many encounters with special education students. I do remember some kids being taken out of my class for part of the day, but that was my only experience during that time. In middle school, I remember a few students that had disabilities. There was one boy that had autism, and he would stay with my class all day. The teachers would give him easier worksheets to†¦show more content†¦The girl with down syndrome was very outgoing and talked to me the whole time! However, the girl with autism was very set back. She would barely communicate with me, and that was because she did not know me and was not comfortable with me yet. It was difficult keeping up with them in the hallways because one would go one way, and the other would go a different way. With that being said, I would not have traded that experience for the world. Within the past year, teachers at my little sister’s school have started suspecting that she may have dyslexia. She has yet to be tested, but it will be happening soon. She has always had issues with reading, but never thought this would be why. However, if the tests come back, and they do say that she has dyslexia, that is not going to hold her down. She will still be able to conquer anything that she sets her mind to. Having a disability does not hold any person back from being able to succeed anything they want to. With the proper help, instruction and motivation, any student with a disability can be successful. Being different does not make you incapable. That is also something that I got from the PowerPoints. After reading chapters one and two of the book â€Å"Exceptional lives†, I could more easily understand special education. As a teacher, I will mostly likely have many students with disabilities in my class throughout my career. WithShow MoreRelatedGraduation Speech : Special Education753 Words   |  4 PagesPrincipal, special education teacher, and a general education teacher who teaches Spanish I have come to the conclusion, the three individuals I chose have had a great deal of time within the secondary special education services over their years in education. Ranging from years of experience from fifteen years for my principal, to twenty-one years for my special education teacher, to a whopping thirty-four years for our Spanish teacher. Therefore, I know if I ever have any questions over special educationRead MoreGraduation Speech On Special Education942 Words   |  4 PagesAmid the rush of the last week of school, I was able to sit down with my principal, who is retiring after 32 years in education. He has spent the majority of it as a building administrator, but the 22 years have been spread over elementary, middle, and high school populations. Originally, he taught high school Spanish and is fluent in several languages. H e talks to all our students in Spanish at some point during their high school experience, which gives those studying the language the opportunityRead MoreGraduation Speech : Special Education Program1088 Words   |  5 Pagesidentified as a special needs student, the process of signing up for classes is not as simple as for other students. When trying to earn a high school diploma, special education students encounter difficulties not faced by their peers. The first step is for parents, school staff, and the student to meet and determine the best option for the student in order to receive a diploma. Determining the student’s path is called an IEP, individualized education plan. All special education students have anRead MoreGraduation Speech : A Special Education Classroom955 Words   |  4 Pagesenvironment as you walked into her special education classroom felt very open. As soon as I walked in I could tell that the students felt accepted in this classroom. I enjoyed th e way that the adults were referred to by their first names. I was referred to as Ms. Caroline and that made me feel like I wasn’t as far off from the students. I saw a lot of trust and good connections among Mrs. ElsaMiller and her students. I spent two days in Mrs. ElsaMiller’s special education classroom. In these two daysRead MoreGraduation Speech : Special Education Program2505 Words   |  11 PagesStudents enrolled in special education programs are generally defined as passive learners. Many students in the special education program transfer their passive classroom learning into their knowledge of their Individualized Education Program (IEP) and rarely demonstrate self-determination skills. Few students attend their IEP meeting and fewer students know their IEP goals and goal areas. Thus, the students in the special education setting display a lack of involvement and participation in theirRead MoreSeparation of Church and State685 Words   |  3 Pagesas â€Å"wall of separation between church and state†, is a phrase used by Thomas Jefferson in understanding the two clauses of the First Amendment to the Constitution of the United States: Establishment Clause and the Free Exercise Clause. The publi c education system felt the greatest impact as a result of the First Amendment of the Constitution in 1791, when the connection between God and the good of civilization was destroyed. God is slowly being taken of classrooms, ceremonies and even sporting eventsRead MoreGraduation Speech - Original Writing992 Words   |  4 Pagesother alumni are in jail, died in the zombie apocalypse a while back, or have been wiped off the face of the earth somehow, I don’t know, I couldn’t possibly care any less about those that I went to high school with and that are there after me. Graduation was one of the better days of my young life. If you haven’t figured it out, I was not a fan of high school. They couldn’t pay or beg me enough to teach at any high school here in the county, hence why I am teaching at the middle school level, asRead More The Individuals with Disability Education Act Policy Essay example1602 Words   |  7 PagesDisabilities Education Act (IDEA), which is a supersession of the Education of All Handicapped Children Act of 1975 is a federal law which requires states and their school districts to provide individuals with disabilities a free and appropriate education. IDEA governs how states and public agencies provide early intervention, special education and related services to more than 6.5 million eligible infants, toddlers, children and youth with disabilities. US Department Of Education (n.d.) The populationRead MoreBankier et al. (1999) stated that M. would come back and forth to mental health facility not only600 Words   |  3 Pagesseveral months after 1995. He displays took the rest of sadness as well as being hyper, which could have been a trait for bipolar disorder formerly known as manic depression (Bankier et al. 1999). It may also be by his parents did not want him to speech specialist what might have caused him not to get the correct diagnosis. M may have also showed signs of having ADHD or ADD Attention Deficit Disorder or Attention Deficit Hyperactivity Disorder which would have explained to the psychologists whyRead MoreEffective Methods For Accommodating Students With Disabilities Essay1479 Words   |  6 Pageselementary schools? Preface The right to equal education should be in reach of all students’ regardless of their educational needs and backgrounds. The barriers that students’ with disabilities face are evident in today’s public school education. We as educators sometimes ignore the capabilities of some of our disabled students’ and impede them from achieving their fullest potential. Inclusive education implementation has helped improve the quality of education offered to all children who attend school

Obesity And Fast Food - 1444 Words

Do you know what disease is the second leading cause of deaths after tobacco use in the United States? In the United States, obesity is one of the public health issues that causes thousand of deaths. When a person’s body mass index shows an extremely high number, he or she is considered having obesity. It is important because it is a serious health problem due to mortality and morbidity. In addition, eating many unhealthy food and lacking exercises lead to dangerous chronic illnesses which then leads to premature death. Lifestyle choices contribute to obesity, in general, and can have adverse health outcomes like chronic illnesses and death. Surprisingly, countless fast food restaurants provide cheap, fast, and delicious fast foods which†¦show more content†¦Marcel conveys, â€Å"Researchers report that Blacks who live in close proximity to fast food restaurants have a higher body mass index (BMI) than those who do not† (Marcel). Not only do Americans who have low economies and under population are receiving obesity; however, principally, Black people are also getting obesity based on the location they live. Consequently, both low economies and wherabouts are two of the factors for Americans as well as Blacks to get an obesity health case. Since fast foods contain ingredients such as trans fats, ingesting too much of it leads to mental health. According to Marcel, â€Å"Along with the health risks (e.g., CAD, cancer, DM2) that are associated with consumption of trans fat, researchers report that there is a connection between trans fat intake and mental health† (Marcel). Researchers prove trans fats are an effect of disturbing mental health. Marcel points out, â€Å"Results indicated that high consumption of trans fats has a detrimental effect on memory, language, attention, and speed of mental processing† (Marcel). High consumption of trans fats can leave after effects. Therefore, fast foods that have high trans fats are lik ely harmful and influence Americans’ mental health to become worse. Some Americans are inactive and ignore going outdoor to do any physical exercises orShow MoreRelatedFast Food And Obesity771 Words   |  4 Pages Is fast food causing people to be obese or is it just a part of the equation? Three hundred thousand people die each year from obesity linked deaths. According to the health care costs of obesity, obese adults spend 42 percent more on direct health care costs than adults who are a healthy weight. Obesity has been an ongoing epidemic for many years not only in America but many other countries. Kids nowadays eat more fast food because it is easy for them to choose this option. Even some schoolsRead MoreFast Food And Obesity : Obesity2432 Words   |  10 PagesKimberly Vang English 1A Andrew Bligh 30 July 2014 Fast Food and Obesity In the Fresno County, a lot of children are becoming overweight and obese. Parents are not doing their proper jobs by looking after or taking care of their children. They are over feeding them; stuffing them with sweets and sodas, and junk foods. Parents aren’t really paying attention until their child is overweight and obese. For example, in Bridget Kelly’s article she showed that 10% of children and over 22 million kidsRead MoreFast Food and Obesity1681 Words   |  7 PagesIs Fast Food Causing Obesity or Are We? Obesity is a growing problem in America that has serious consequences for us and our children. Some would argue this growing predicament is due to the poor choices made by the fast food industries and the unhealthy foods they have available to the public. Others like the Center for Consumer Freedom, would argue that it is not only their choice to eat healthy or unhealthy but also every individuals right as Americans to make that choice without the interferenceRead MoreFast Food and Obesity in Adults990 Words   |  4 Pages2013 Fast Food and Obesity in Adults In Aprils addition of Men’s Health magazine there is a picture of salted golden French fries inside a white cup. This advertisement invokes hunger for unhealthy and cheap fast food to consumers. The fast food industries false advertisements, unhealthy food, and long term effects of consuming fast food all lead to the causes and effects of adulthood obesity in the lives of thousands of Americans today. McDonalds, Burger King, Wendy’s, and other fast food industriesRead MoreFast Food And The Obesity Epidemic933 Words   |  4 PagesFast –food Industries are to be Blame for Obesity Visualize the world somewhere a school-age child can step out of his school and walk into a McDonalds. Fast-food causes an array of problems in your body. The food is often high in sugar, fat, and calories while providing very few nutrients. The obesity epidemic Americans face today is a growing problem that affects more than half of the population with growing body sizes and serious medical problems associated with obesity. It is a problem thatRead MoreFast Food And Its Effect On Obesity1655 Words   |  7 PagesKhalid Alebraheem ENG 101 November 25, 2014 Fast Food and Its Effect on Obesity Today, the names of fast food and obesity are synonymous worldwide. Since the 1970s, the number of fast food restaurants in the US has doubled, corresponding to approximately 300,000 new chains (Egger and Boyd 23). Equally, there has been an exponential increase in the number of obese people over the same period, turning obesity into a public health problem in the US and most developed nations (Egger and Boyd 25). HenceRead MoreFast Food Is The Reason For Obesity955 Words   |  4 PagesFast food is the reason to blame for obesity. Food made and prepared in a matter of minutes should certainly raise some flags. ---- Roberto De Vogli states in â€Å"†globesization’: ecological evidence on the relationship between fast food outlets and obesity among 26 advanced economies† that â€Å" the diffusion of ‘fast food restaurants’ resulting from rapid global market integration (Hawkes 2009) and trade liberalization policies (Thow and Hawkes 2009) seems to b e one of the key contributing factors behindRead MoreFast Food Restaurants And Obesity1528 Words   |  7 PagesDo fast food restaurants contribute to obesity in America? One out of every four Americans stop by to eat fast food daily. Many people may not know this, but you would have to walk seven straight hours to burn off a super sized Coke, fry, and Big Mac. Sixty percent of all Americans are either overweight or obese. Did you also know that some fast food restaurants sell more toys than Toys-R-Us? Fast food restaurants contribute to obesity in America by promoting time-saving eating options, using celebritiesRead MoreFast Food Obesity Essay1165 Words   |  5 PagesThroughout the years, fast food is becoming more and more of an outlet for many people that are short on change, in a rush but still need to grab a bite to eat, or even who are just too lazy to cook a meal. Fast food is very cheap, yet when we eat it we don’t necessarily realize the price we pay when we are starting to gain weight. Who is to blame? The person that is addicted to fast food, or the fast food restaurants? I agree fast food is cheap, yet delicious. I understand th at it may get addictingRead MoreFast Food And Childhood Obesity1166 Words   |  5 Pages â€Å"Childhood obesity is a serious epidemic, affecting children across the world. In our country alone, 17% of all children and adolescents are now obese, triple the rate from just a generation ago† (Centers for Disease Control and Prevention [CDC], 2011). This drastic increase leads researchers and ordinary citizens alike to speculate about possible causes. Fast food consumption is one potential cause that has received widespread attention. Many researchers have looked at the relationship

Communication Plan of Samsung

Question: Discuss about the Communication Plan of Samsung. Answer: Introduction Samsung has positioned its business to be among the worlds leading electronic organization that specializes in manufacturing media and digital appliances and system integration. In the recent years, the companys innovative and superior quality offerings are recognized globally. From experiencing superior business performance, Samsung has expanded its product lines along with market reach, increased its revenue along with increased market share. The mission of the marketing communication plan of Samsung is to make life better for all its target consumers all over the world (Samsung.com, 2017). Integrated marketing communication plan can be explained as the part of marketing communication planning that identifies the benefit that has an objective of analyzing the strategic objectives of several communication objectives of a company including direct response, sales promotion, general advertising, and public relations. The objective of the report is to develop an effective marketing communication plan for Samsung Company. The paper will also conduct stakeholder analysis along with developing effective formal and informal communication channels. Moreover, evaluation of these communication channels will be conducted. Though developing efficient communication plan, Samsung has intended to develop innovative technologies and productive business that generates fresh markets, enriches lives of people, and positioned Samsung as a digital leader. Stakeholder Analysis The internal stakeholders of Samsung Company include its employees considering which the company has developed effective communication strategies. Such strategies include conducting employee satisfaction surveys, grievance process systems and maintaining effective labor council. Such communication strategies are developed buy the company in order to maintain high work-life balance among balance, innovative organizational culture, and maintaining workplace diversity (Blakeman 2014). External Stakeholders The external stakeholders of Samsung Company includes consumers, business partners, investors, NGOs, press, government and local communities. Communication plan of Samsung Company for consumers considers conducting regular consumer satisfaction surveys and their response to the CSR initiatives of the company. Communication process with the business partners includes carrying out external interview, collaboration, and exchange meetings along with conducting best practice workshops (Bostrom et al. 2013). Communication with the local communities can be carried out by means of local community conferences along with communicating through volunteer service centers. Maintaining effective communication with all its stakeholders can facilitate Samsung Company to develop effective communication plan that can increase employee motivation and gain huge attention of its investors and target consumers. Corporate Communication of Samsung The higher-level management of Samsung is a firm believer of strong values, which holds the key to sound decision-making. The core value statements of the organisation are briefly summarised as follows: People: In the words of Hill, Jones and Schilling (2014), the employees form the key to assure the success of an organisation. The organisation is dedicated to provide its people with a vast array of opportunities in accomplishing their full potential. Excellence: The products in Samsung are developed with passion to strive for excellence and commitment to assure the best quality prevailing in the operating market. Change: As commented by Kim, Hong and Kim (2014), in the current era, change is fixed and innovation is mandatory to ensure the survival of an organisation. The organisation constantly estimates the market demands and needs through adequate market research for steering the company to ensure long-term growth in future. Integrity: Samsung conducts its business operations in an ethical manner, which assures fairness, interests of the associated stakeholders and full transparency. Co-prosperity: Samsung has adopted effective corporate practices by ensuring sustainable social and environmental mechanisms in all the communities, in which it operates. Mission Statement Samsung has been focused in developing its brand image to be the leader in the global telecommunications industry. It has been observed that Samsung has been involved in modifying its reputation of fast follower, since it follows others by observing the introduction of new technologies in the global markets (Samsung.com 2017). Despite such success, Apple still enjoys competitive edge over Samsung, since it comes up with high technological and innovative products. Therefore, the leaders of Samsung are involved in transforming the strategies and culture of the organisation to be the creative leader in the Smartphone market. This would be achieved with through market research and development. Strategic Plan Samsung makes economies with the help of location choice. This is made by building manufacturers and research and development centres in ideal places at cheaper costs. Samsung outsources labour at cheaper cost from Vietnam and China to reduce its manufacturing cost of products. In the European market, Samsung manufactures its products in Poland, which has an adequate balance of technical knowhow and labour cost (Schlinke and Crain 2013). Hence, it helps in minimising tax payments and delivery costs for Samsung. Along with this, it takes lessons from the market difficulties to find solutions for overcoming the next challenge. Finally, Samsung emphasises on product diversification to deliver maximum value and satisfaction to the customers, as a part of the strategic plan. Communication Methods and Events Samsung incurs heavy amount in promoting its products with the help of television commercials and social media. For instance, the logo of Samsung has paraded over Spain for promoting its new galaxy phone. In addition, Samsung has used the Global Mobile Convention in 2011, which has helped in earning public relations from the media (Jung 2014). Furthermore, the organisation places advertisements on the global and regional newspapers to communicate necessary information to the associated stakeholders. However, Samsung needs to concentrate more on social media communication in order to increase the awareness of the customers. Along with this, it needs to communicate with different promotional tools like billboards and YouTube videos for increasing its presence in the global market. Communication Event Schedule The steps involved in the communication event Schedule of Samsung is mentioned under: The first step is to gather support from the upper management for the reason that the employees can observe that change is vital for them. This is the way in which percentage approval can be attained from upper management is by offering regulator cash pushing updates that can facilitate in decreasing costs. The next step of the communication plan event of Samsung is to generate need for change for which the change agents can generate support from each organizational level. The management considers communicating with its employees the reason for which certain changes needs taking place (Jung 2014). The companys communication event will consider not releasing any update unless it has been evaluated thoroughly can decrease the number of technical support call along with poor publicity by the press. In Samsung Company, technology has a great part in the communication plan. Management off the company can utilize e-mail for launching its communication plan. Moreover, the company can also employ pop-up displays at the time small success is attained. Moreover, companys intranet can display and communicate the effectives of change, can report the communication issues and the things needs to take place for allowing change to take place in the company. To decrease negative comments regarding the company offerings, Samsung can develop frequently asked questions for answering any negativity that might take place. Managers of Samsung must be involved with its employees for dealing with any negativity-taking place. Marketing Communication Plan Objectives A comprehensive integrated plan of marketing communication intends to develop certain objectives. The Samsung Company has set certain objectives for developing effective marketing communication plan implementation. Such marketing communication plan objectives are mentioned under: The objective for the marketing communication campaign of Samsung is to increase consumer awareness by the rate of 25%. Another objective of the marketing communication plan will be to increase its reach to its target audiences through communicating with them twice a week at the time of the marketing campaigns first quarter. The objective of the marketing communication plan is required to be measurable and specific (Naeem et al. 2013). Communication Plan Based on Diverse Culture Considering the fact that the employees and consumers of Samsung belongs to a diverse culture, the corporate culture of the company considers diversifying and constantly innovating, operating business in perpetual crisis and always remaining prepared with back-up. Communication plan of Samsung based on Hofstedes cultural dimension models is described below: Power Distance: Communication strategy has been prepared by Samsung considering that having a score of 60, certain nations in which company has its business has a hierarchical society and people there intends to follow a hierarchical order (Kim et al. 2014). Individualism: Attaining a score of 18, several nations in which the company has its business operations serves as a collectivist society. It centers on close extended term commitment to the family. Masculinity/Femininity: The Company operates in certain nations that have a score of 39 in being a feminine society (Hill et al. 2014). Considering that under this culture people values solidarity, equality and quality in their work lives. Samsung company tends to solve conflicts are resolved through negotiation and compromise. Uncertainty Avoidance: Few nations in which Samsung has its business have a score of 85 that makes it among the most uncertainty avoiding nations in the world. Considering the same, Samsung maintains strong codes of behavior and belief. Corporate communication culture of the company in such nations is developed in consideration that they have inner urge to remain busy and work hard, punctuality and precision by making it a norm. Formal and Informal Communication Channels Formal Communication Channels Passing Circular: Samsung Company must consider developing effective communication plan through passing circulars among the target audiences. Print circulars are provided to target audiences that will intend to promote local deals (Csiksov et al. 2014). Online print circulars can be provided to the target consumers through sending e-mails to them regarding new product specifications or several product innovations. Samsung must consider limitations of communicating through passing circulars as this medium of communication can be informal for which some target audiences might tend to ignore them. Informal Communication Channels Television Advertisement: Samsung Company must use effective communication channel such as television advertisements in order to generate high brand awareness. Samsung along with the advertising agency Chile internationally can decide to release an innovative marketing communication campaign in the previous year. The company can communicate their brand message to its target audiences through developing videos that will present the exciting features of all its Smartphone product ranges along with their qualities (Schlinke and Crain 2013). Internet Marketing: Online banner advertising increases consumer awareness through the Face book and YouTube communication channels. For the reason that, YouTube and Face book serves as among the largest online site for social networking and communication for Samsung electronic gadgets. Considering this communication strategy, it can be stated that the company will be able to provide tough competition to Htc and Nokia on the communication channels such as Face book and YouTube for promotions (Barger and Labrecque 2013). One the major disadvantage of employing the internet-marketing medium is that such communication medium decreases face-to-face contact that might not facilitate the company to develop strong rapport with all its target audience. For this reason, it might lose consumers in comparison to its traditional competitors those are involved in superior consumer service strategies. Sales Promotion: In order to attract the target consumer base, Samsung Company must offer different bonus pack for its consumers those consider purchasing new Samsung electronic gadget in exchange for their old electronic gadgets in order to attain the value for their old electronic gadget value that can help in saving their shopping money. It can be gathered that the entire target consumer can be able to save maximum amount of $100 through the Best Buy option by mean of trading their old electronic gadgets (Bacile et al. 2014). Sales promotion can have certain disadvantages that must be considered by Samsung. For instance, if there are repeated promotions for sales of certain products can make its target audiences suspect that the product might have less sales because of its inferior quality. Public Relations: Featuring the specifications of all its electronic products at the time of Oscar award function before releasing the gadget must be released. The cell phones developed by the company are positioned to capture the worlds most popular selfies taken by the celebrities attending the award function. Whether or not all the target audiences watched the award function, it can be visible that all the popular celebrities are involved in twitter-crashing, taking record breaking Oscar selfie captured with the newly launched cell phones of the Samsung Company (Colleoni 2013). It can be observed that every time all the popular celebrities are on stage during the award ceremony, they take selfies with the cell phones of Samsung long with live twitting at the time of show hosting. Celebrity endorsement serves as an effective strategy of effective public relations strategy. "Celebrity endorsement" communication strategy through endorsing celebrities while using the companys products is deemed an effective marketing communication plan. This is because, in its latest and campaign, Samsung advertised their recently launched cell phone model at an Oscar award function in the previous years. One of the major disadvantages of the public relations advertisement is that if the promotional, messages those are to be communicated are not carefully developed and distributed in the media vehicle then the final message might not be communicated as per the plans of the marketer. Direct Marketing: Samsung Company must consider implementing direct marketing strategies based on which the company can come up with a communication campaign for promoting its entire electronics product segment. The objective of the direct marketing strategy of Samsung Company will be to be based on its demographic profile of target audiences within the age group of 15-50 years along with e-mailing postcard for their new electronics product segment (Austin and Pinkleton 2015).One of the major limitation that must be considered by Samsung while employing this communication channels is that the target audiences might not appreciate the privacy intuition or the mass of communication and might treat them as junk mails received by them regularly. Personal Selling: Samsung Electronics Company has several promotional activities in order to gain increasing number of loyal consumers from all over the world. Among the most efficient promotional activities for all is range of electronic products can be the personal selling strategy of Samsung Sense Academic Festival (Brunello 2013). This personal selling event can effectively help in selling its entire new electronic product segment based on one-to-one basis. In order to deal with increasing competition the company must pay increased attention on developing personal selling strategies for its entire electronic product segment for contact point of all its consumers might not be same. One of the major limitations that Samsung must consider while employing this communication channel is that personal selling strategy involves high costs in measuring the effectiveness of program. Communication Plan Effectiveness Analysis Evaluation of the marketing communication plan strategies serves as a way to analyze whether the communication plan developed by Samsung Company is effective enough to grab a large target audience base. Certain strategies that can be implemented by Samsung Company to evaluate the effectiveness of marketing communication channels in increasing sales, market share and consumer base that is mentioned under: Effectiveness Analysis of Advertising and Personal Selling: The effectiveness of communication through personal selling and advertising can be evaluated through two methods. Effectiveness of the advertising communication stategy can be measured in accordance to both sales and communication impacts. Effectiveness can be measured through analyzing the ways in which the advertisement has affected consumer re-purchase, product awareness, knowledge and preferences (Belch et al. 2014). If the demands are increased for particular product of Samsung Company or consumer loyalty has increased along with increase on market shares of the company it can be stated that the communication plan of the company has been highly effective on grabbing attention of the target audiences. Measuring effectiveness of formal and the informal communication channels employed can be through measuring their impact on increasing sales of Samsung Company. However, it is also agreed that measuring the type of communication plan effectiveness in consideration to sales impact is quite complex as Samsung should also consider several things that has an impact on the consumer purchasing decisions other than advertising strategy impacts (Batra and Keller 2016). Increase in the market share of all the electronic gadgets of Samsung in the target market will indicate superior effectiveness of all the strategies implemented through communication channels. Effectiveness of the communication plan can be measured through analyzing whether the plan has been effective enough in addressing the previously set marketing communications plan objectives. Conclusion The objective of the report was to develop an effective marketing communication plan for Samsung Company. The paper also conducted stakeholder analysis along with developing effective formal and informal communication channels. From the analysis of the paper, it was gathered that communication plan for the Samsung Company can be developed based on the analysis of the target audiences and the culture to which they belong. With increased demand of the effective and light electronic gadgets of the company, the target consumers try to save their time and ease of product use. The marketing communication plan of the company intends to reshape the behaviors of the consumers to generate a new lifestyle based on the companys gear product. The company can communicate their brand message to its target audiences through developing videos that will present the exciting features of all its Smartphone product ranges along with their qualities. Samsung Company must offer different bonus pack for its consumers those consider purchasing new Samsung electronic gadget in exchange for their old electronic gadgets in order to attain the value for their old electronic gadget value that can help in saving their shopping money. "Celebrity endorsement" communication strategy through endorsing celebrities while using the companys products is deemed an effective marketing communication plan. In order to deal with increasing competition the company must pay increased attention on developing personal selling strategies for its entire electronic product segment for contact point of all its consumers might not be same. Reference List Atkin, C.K. and Rice, R.E., 2013. Advances in public communication campaigns.The international encyclopedia of media studies. Austin, E.W. and Pinkleton, B.E., 2015.Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns(Vol. 10). Routledge. Bacile, T.J., Ye, C. and Swilley, E., 2014. From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication.Journal of Interactive Marketing,28(2), pp.117-133. Barger, V.A. and Labrecque, L., 2013. An integrated marketing communications perspective on social media metrics.International Journal of Integrated Marketing Communications, Spring. Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas.Journal of Marketing,80(6), pp.122-145. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Bostrom, A., Bhm, G. and O'Connor, R.E., 2013. Targeting and tailoring climate change communications.Wiley Interdisciplinary Reviews: Climate Change,4(5), pp.447-455. Brunello, A., 2013. The relationship between integrated marketing communication and brand equity.International Journal of Communication Research,3(1), p.9. Colleoni, E., 2013. CSR communication strategies for organizational legitimacy in social media.Corporate Communications: an international journal,18(2), pp.228-248. Csiksov, A., Antoov, M. and ?ulkov, K., 2014. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications.Procedia-Social and Behavioral Sciences,116, pp.1615-1619. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Jung, S.C., 2014. The Analysis of Strategic Management of Samsung Electronics Company through the Generic Value Chain Model.International Journal of Software Engineering and Its Applications,8(12), pp.133-142. Kim, N.R., Hong, S.G. and Kim, J.W., 2014. Operational Strategy of Co-creation Platform: Comparative Analysis of Samsung Apps and Apple Appstore.Journal of the Korea Industrial Information Systems Research,19(1), pp.99-109. Naeem, B., Bilal, M. and Naz, U., 2013. Integrated marketing communication: a review paper.Interdisciplinary journal of contemporary research in business,5(5), pp.124-133. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Samsung.com, 2017. [online] Available at: https://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/2015 [Accessed 5 Jan. 2017]. Schlinke, J. and Crain, S., 2013. Social Media from an Integrated Marketing and Compliance Perspective.Journal of Financial Service Professionals,67(2).

Disclosure Economic Of Benefits Operating â€Myassignmenthelp.Com

Question: Discuss About The Disclosure Economic Of Benefits Operating? Answer: Introducation The accounting function has the key role in the effective operation of the company. The accounting is done by following the accounting standard of the company. These accounting standards are prepared and developed by the standard setting bodies. There are two major bodies which prepared the same IASB and FASB. The report has been started with the introduction to the changes in the accounting standard relating to leases. For the purpose of the report the company Health Scope Limited has been selected and the audited financial statement along with the companys statutory reports for the financial year ending 30th of June 2017 has been considered. The reference has been made to the position and the performance of the company in financial terms in connection with the changes in the accounting standard leases. At first the benefit or the losses that the company will have from the changes has been discussed and thereafter the effects in the financial statements have been detailed. In thir d section it has been discussed whether the new reporting practices will be considered as more useful for the users of the financial statements of the company. Before concluding the report, the understanding has been made to the chief executive officer of the company.; Changes In The Leasing Standard The new leasing standard will be effective from the first of January of two thousand and nineteen. As every company operating in different industries will be using the plant and machinery or the buildings on the leases and hence will be affected by the changes in the accounting standard on leases. Why Leasing Standard Has Been Changed The earlier accounting standard on leases has become irrelevant for the users of the financial statements to take the decision. It is because the accounting treatment made by the companies in the financial statements of the lessor and the lessee does not facilitate the true and fair presentation of the financial position and performance of the company. It has been mentioned in the journals of the big auditing and accounting firms that the old standard has become vague as the accounting treatment is done in confusion and does not facilitate the comparison of the position and performance of the company with the different companies in the same industry or across the globe. Thus, in order to facilitate the comparison and understandability changes have been made in accounting standards (FASB, 2016). What Will Change The accounting treatment and the presentation in the financial statements have been changed. The accounting treatment on the part of the lessor will remain unchanged; the major effect will be on the lessee only. The lessor will now also be required to differentiate the leases into operating and financial lease and the lessee is now not required to make the necessary bifurcation of the leases (Day and Stuart,2013). Meaning To Our Chosen Stakeholder The stakeholder that is chosen for the purpose of the study is the Health Scope Limited and it operates under the GICS - industry sector Health care. It means a lot for the chosen company as the company is the lessee in all the cases and is listed company and will have to record the effect of the changes made in the accounting standard. The company has made the note in the financial statements regarding the applicability of the relevant accounting standard (Singer, 2013). Advantage / disadvantage to the stakeholder The company has the benefit in the sense that the companys financial statements will present more in a defined manner and in a faithful manner. Another advantage is that the company is not required to differentiate the leases into operating and financial lease rather they are required to record the leases as the actual assets and claim the depreciation accordingly as in case of the intangible assets. Secondly the company has the advantage of treating the lease payments as the liability and setting off the principal portion from the loan and charging the balance excess payment to the profit and loss account as the interest on lease (Lim, Mann and Mihov,2014). The main disadvantage that the company will have the increased compliance with the provisions of the accounting standard as the lease asset and liability both are required to be created. Second disadvantage is the increase in the cost of compliance with the relevant procedure and provisions (Gross and Huston, 2014). Effect Of New Leasing Standard On The Stakeholder The changes in the accounting standard of the leases will have the material impact on the financial position and the financial performance of the company. The company has in the Note number 2 of the annual report have mentioned that company is unable to identify the exact effect of the changes in the current year financial statements and hence the effect has not been disclosed and has not been taken into the consideration (Ely, 2015). Annual Financial Statements The changes in the accounting standard will not only affect the financial position and financial performance of the company but also the cash flow statement of the company. Following will be the effect with the changes in the accounting standard: Income Statement In the earlier standard, only the lease rentals are required to be disclosed in the statement of profit and loss account as operating Expense. But as per the changes made in the new accounting standard, three heads of expenditure will be there (Arrozio, 2016). First is the operating expense which includes the service fee, second will be the expenditure of depreciation on the leased assets and third will be interest on the lease rentals that will be disclosed in the statement of the profit and loss. The expenditure will be high as per the new accounting standard and hence the profit will be low in the new accounting standard and will be high in the old accounting standard (Ma, 2010). Balance Sheet In the earlier no assets or liabilities are recognized but as per the new changes these are required to be recognized. The changes have focused on the model based on the right of use rather than the model on the basis of the risk and rewards which is specified in earlier standard. The company will be required to record the asset and record the liability at the date when the lease is started (Moore and Nagy, 2013). The liabilities which are related to the leases will be measured on the basis of the lease term. It includes the lease which is optional in which the lease term may be extended and which cannot be terminated. The lease rental if any occurs because of some contingency or some significant event or due to the difference between the index rate then the same shall be added in the value of the assets and liabilities (Knubley, 2010). Cash Flow Cash Flow from operating activities has been decreased. The detail of the ratios has been given in the Appendix 2 and the relevant section of the leases in the financial statement of the company has been mentioned in Appendix 1. The ratios that might be affected is the capital gearing ratios, current ratio, EBIT, Net Income and Earnings per share. The effect will be like capital gearing ratio will increase (Company Official Website, 2017). Useful To Users The overall evaluation of the accounting standard number 16 is that the users of the financial statements will have the more detailed and exhaustive information about the working of the company. The users can have the comparison at uniform level and will be able to take the informed decision (Singh, 2011). Discussion To Chief Executive Officer Of Company The new accounting standard will provide the more detailed information about how much is the leased assets and how much is the related liabilities. The financial statements will provide the true and fair view with faithful representation as the company will now charge the depreciation on the leased assets for the loss of wear and use. Conclusion In order to conclude the study, the new accounting standard will facilitate the accountability, comparability and the better analysis of the financial position and the financial performance of the company. 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